Kids’ iPad Magazine Timbuktu Rethinks Its Tricky In-App Purchasing Model, Releases A More Parent-Friendly App

How do you feel about In-App purchases?


Timbuktu, an adorably designed educational and entertainment-focused iPad app for kids, has finally revamped its business model, which had previously been a terrible example of how children’s apps too often try to grow their revenue by tricking kids into purchasing in-app content. The company now admits that its virtual allowance mechanism was too misleading, and has moved forward with a much simpler subscription option. The new app is worth the download.

The 500 Startups-backed company, founded by Elena Favilli (CEO) and Francesca Cavallo (Creative Director), had launched the original version of the app at the beginning of last year, followed by a major revamp towards year-end. There was a lot to like about Timbuktu, which is cleverly designed, with bright colors and illustrations, offering kids a magazine-like experience which later became more of a playtime idea board, filled with daily activities for parents and kids to do together, including stories…

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About steve@genzplay

Based in Sonoma Valley, California, GenZplay was founded in August 2011 by Steve Calhoun to make video games a physically active part of his son’s outdoor life. The company is focused on integrating gaming mechanics with everyday activities, especially those that need a mixture of fun and adventure to motivate and inspire. Follow GenZPlay at or Twitter @genzplay.

Posted on April 22, 2013, in Uncategorized. Bookmark the permalink. Leave a comment.

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