Curious Pictures, Producers Of Popular Disney, Nick & PBS Children’s Television, Invests In Kids’ App Maker PlaySquare, A Startup Building “Touchable TV”

Investing in App Maker Playsquare.


PlaySquare, a startup founded by a team of Emmy-winning children’s television producers interested in bringing “touchable TV” to the iPad, has found a new home and partner in its efforts thanks to an investment from Curious Pictures. The NYC-based production company, known for popular children’s programming like Disney’s “Little Einsteins,” Nick Jr.’s “Team Umizoomi,” HBO’s “A Little Curious,” as well as more adult-oriented films and games (including RockBand), has invested $660,000 into PlaySquare, and will fund up to an additional $1.5 million over the course of the next two years.

As a result of the funding, PlaySquare will relocate to Curious’s New York offices, where their now seven-person team will be able to take advantage of the pool of knowledge, talent and infrastructure in the larger organization. At any given point, depending on what property it’s working on at the time, Curious Pictures may have up to 150…

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About steve@genzplay

Based in Sonoma Valley, California, GenZplay was founded in August 2011 by Steve Calhoun to make video games a physically active part of his son’s outdoor life. The company is focused on integrating gaming mechanics with everyday activities, especially those that need a mixture of fun and adventure to motivate and inspire. Follow GenZPlay at or Twitter @genzplay.

Posted on April 11, 2013, in News by Others. Bookmark the permalink. Leave a comment.

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